Why
do we like
some
products
and are
indifferent
or even
dislike
others? Why are
mediocre
products more
in
abundance than
'quality'
ones? How is a
product
born? What is
a
successful product?
These
and other
such
issues become
the
focus
of our attention
as
we delve deep
into a
product
and search
systematically
to gain a
first
hand understanding
of
a product's complexity.
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